Deepfaking Sam Altman

In Deepfaking Sam Altman, director Adam Bhala Lough (Telemarketers) embarks on an ambitious quest to better understand the world of artificial intelligence and its leading figures. His journey inevitably leads toward Sam Altman, the influential CEO of OpenAI, but when a face-to-face interview proves impossible, Lough devises an audacious workaround: building an AI-generated version of Altman to serve as both subject and collaborator.
What unfolds is a playful yet probing experiment in authorship, art, and authenticity—one where real-world reporting collides with machine-made invention. Produced by Hartbeat and Vox Media Studios, this inventive documentary is as entertaining as it is unsettling, questioning what it means to think, feel, and create in an era shaped by algorithms.