A program of

Jody Kielbasa

Festival Director and UVA Vice Provost for the Arts

Jody joined the Virginia Film Festival in May of 2009 after a nationwide search for a new director. He came to us from Sarasota, Fla., where he served for 10 years as the founding executive director of the Sarasota Film Festival. Under his leadership, that festival became one of the top regional film festivals in the United States with more than 45,000 attendances in 2008. Jody was appointed vice provost for the arts at UVA in January 2013 where he has guided the launch of the President’s Speaker Series for the Arts, the Berlin Wall Symposium, The Arts magazine, and a newly designed University Arts Website.

Jenny Mays

Managing Director

As Managing Director of the Virginia Film Festival, Jenny supervises the Festival’s full-time and seasonal staff; directs all branding, marketing, and promotional efforts; oversees the UVA student internship program; and manages the Festival’s financial and strategic planning. Since her hire in 2010, she has guided the Festival through a period of rapid growth where revenues and expenditure budgets have doubled and the number of staff have tripled. Under her leadership, the Festival has overhauled its organizational chart and internship program, invested in new community outreach and audience engagement efforts, and refreshed its graphic and brand identities.

Jenny has worked for the University of Virginia in arts management and administration for over 15 years.  Former positions include Interim Managing Director of the Heritage Theatre Festival, Assistant Business Manager of the UVA Department of Drama, and Operations Manager of the Virginia Film Festival. Jenny has a B.A. in Media Studies from the University of Virginia and is a former Film Festival intern.

Wesley Harris


Wesley is a UVA alumnus with a degree in Media Studies and Film Studies, and is a former VAFF intern. He served as Associate Programmer and Production Coordinator from 2009-2012 and Operations Manager from 2012-2017.

Erica Barnes

Business Manager and Outreach Coordinator

Erica manages VAFF year-round operations and fiscal needs, and oversees the planning and implementation of VAFF’s outreach programs. Erica began working with the Festival in 2013 as the Digital Media Gallery Coordinator and most recently as Filmmakers and Sponsors Lounge Coordinator. She has substantial experience working with arts organizations, previously as Assistant Director at Second Street Gallery, Programming Director at KRUI, and served on the board of Student Broadcasters, Inc. She has a B.A. in Arts Management from the University of Iowa and moved to Charlottesville in 2012.

Sarah Cain

Operations Manager

Sarah manages technical, venue, and special event operations, oversees the production team, and manages off-season programs. She is also a professional stage manager in Charlottesville and the D.C. area. Sarah graduated from UVA in 2013 with a B.A. in Music and Psychology. She joined the VAFF team in August 2015 and previously served as the Production Coordinator.

Lizzy Ramey

Assistant Director of University Arts Development

Lizzy leads the VAFF’s fundraising efforts and serves at the main point of contact for all corporate sponsors, individual donors, foundation and grant supporters, and advisory board members.  She comes to UVA from Meridian International Center in Washington, DC, where she managed numerous aspects of development work for the corporate and individual giving councils including prospect research, strategy, solicitation, donor communications, events, and database management. She has significant experience working closely with high-level government officials and their staff including ambassadors, U.S. State Department leaders, and members of Congress. Lizzy earned a BA in Foreign Affairs from UVA in 2014 and held leadership positions with the Hoos In Treble singing group and Phi Sigma Pi National Honor Fraternity while she was a student.

John Kelly


John Kelly is a Charlottesville-based freelance publicist and writer who has worked with VAFF since 2005. He plays a key role in a variety of messaging and marketing efforts throughout the year in addition to pitching local, regional and national media, handling all press inquiries and managing media relations during the Festival. He is also connected to the Virginia film industry through his work as Unit Publicist on Virginia-based productions including Killing Kennedy (Nat Geo Channel) and Mercy Street (PBS).

Jenny Gardiner

Volunteer Coordinator

Jenny Gardiner is an award-winning #1 Kindle bestselling author who has published nine novels, a memoir, and a collection of essays. Her work has been found in Ladies Home Journal, The Washington Post, and on National Public Radio, and she is a regular columnist for Charlottesville’s The Daily Progress, as well as an occasional essayist on regional NPR affiliate WVTF-FM. She has worked as a publicist for a United States senator, and as a freelance photographer, photographing such notable public figures as Prince Charles, Elizabeth Taylor, and the President of Uganda.

Kerry Reichhardt

Guest Services Coordinator

Kerry works with the Festival’s attending guest artists to coordinate travel and accommodations, and to provide any overall hospitality needs leading up to and during the Virginia Film Festival. She is a UVA alumna with degrees in English and Arts Administration, where she concentrated in Storytelling and Media Studies. During her four years as a UVA student, Kerry saw a total of 44 films at the VAFF, and she is excited to return for her second year as the Guest Services Coordinator, where her love for people and film come together.

Rebecca Malaret

Production Coordinator

As Production Coordinator for the Virginia Film Festival, Rebecca manages the inbound and outbound print traffic of films between filmmakers, distributors, and venues. She coordinates the technical logistics for each screening, writes content for the printed Festival program and website, and assists the Operations Manager with the execution of special events. Rebecca recently graduated from UVA with a B.A. in Media Studies and Arts Administration as well as a minor in Leadership from the University’s McIntire School of Commerce. Fulfilling a variety of positions involving Guest Services, Community Outreach, and Production, Rebecca served as a VAFF intern for three years.