37th Annual VIRGINIA FILM FESTIVAL Oct 30-Nov 3, 2024

37th Annual VIRGINIA FILM FESTIVAL October 30-November 3, 2024

General Magic

FINAL Play Button

Before 1990, there was no digital communications industry—no digital cell phones, no world wide web, no connection. Enter General Magic: a flashy, mysterious spinoff of Apple that attempted to create the first handheld communicator (or “smartphone”) nearly 20 years before the release of the iPhone. What follows in this captivating documentary is a story of remarkable innovation, meteoric success, and spectacular failure. Directors Sarah Kerruish and Matt Maude offer an inside view of this secretive startup, interspersing archival footage with interviews featuring the creators of the iPod, iPhone, Android, and eBay. Introduction by David Touve (Batten Institute for Entrepreneurship & Innovation)



Saturday, October 26


11:00 AM


Violet Crown 6 & 7

Film Info

Director: Sarah Kerruish, Matt Maude

Runtime: 92 min.

Genre: Documentaries

Year: 2019

Country: USA

Language: English

Featuring: Tony Fadell, Megan Smith, Andy Hertzfeld, Marc Porat, John Sculley