Before 1990, there was no digital communications industry—no digital cell phones, no world wide web, no connection. Enter General Magic: a flashy, mysterious spinoff of Apple that attempted to create the first handheld communicator (or “smartphone”) nearly 20 years before the release of the iPhone. What follows in this captivating documentary is a story of remarkable innovation, meteoric success, and spectacular failure. Directors Sarah Kerruish and Matt Maude offer an inside view of this secretive startup, interspersing archival footage with interviews featuring the creators of the iPod, iPhone, Android, and eBay. Introduction by David Touve (Batten Institute for Entrepreneurship & Innovation)
Saturday, October 26
Violet Crown 6 & 7
Director: Sarah Kerruish, Matt Maude
Runtime: 92 min.
Featuring: Tony Fadell, Megan Smith, Andy Hertzfeld, Marc Porat, John Sculley