37th Annual VIRGINIA FILM FESTIVAL Oct 30-Nov 3, 2024

37th Annual VIRGINIA FILM FESTIVAL October 30-November 3, 2024

She Started It

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This documentary offers the first ever behind-the-scenes look at what it’s like to run a tech start-up as a young woman. Shot on location in Silicon Valley, New York, and other cities across the globe, the film follows five female entrepreneurs and their challenges and triumphs in a male-dominated field. It’s an exploration of the cultural roots of female underrepresentation in entrepreneurship—including pervasive self-doubt, fear of failure, and risk aversion among young women—and the structural barriers that keep women from entering and succeeding in this male-dominated field. High-profile investor Joanne Wilson, White House CTO Megan Smith, and Facebook engineer Ruchi Sanghvi are just a few of the highly accomplished women who weigh in on these issues and share their own experiences. Discussion with directors Nora Poggi and Insiyah Saeed, Elizabeth Harrington (UVA), and Sarah Rumbaugh (UVA), moderated by Kisha Lashley (UVA)

Supported by the Batten Institute for entrepreneurship and innovation at the UVA Darden School of Business, UVA Brown College, Ted Dintersmith and Elizabeth Hazard, Tom Tom Founders Festival, the Virginia Commission for the Arts, and the National Endowment for the Arts



Friday, November 4


5:00 PM


Downtown Mall : Violet Crown A

Film Info

Director: Nora Poggi, Insiyah Saeed

Runtime: 84 min.

Genre: Documentaries

Year: 2016

Country: USA

Featuring: Thuy Truong, Stacey Ferreira, Sheena Allen, Brienne Ghafourifar, Agathe Molinar.