Jenny Mays

As Managing Director of the Virginia Film Festival, Jenny supervises the Festival’s full-time and seasonal staff; directs all branding, marketing, and promotional efforts; oversees the UVA student internship program; and manages the Festival’s financial and strategic planning. Since her hire in 2010, she has guided the Festival through a period of rapid growth where revenues and expenditure budgets have doubled and the number of staff have tripled. Under her leadership, the Festival has overhauled its organizational chart and internship program, invested in new community outreach and audience engagement efforts, and refreshed its graphic and brand identities. Jenny also serves as the supervisor and strategic advisor to the UVA Arts Box Office.

Jenny has worked for the University of Virginia in arts management and administration for over 18 years.  Former positions include Interim Managing Director of the Heritage Theatre Festival, Assistant Business Manager of the UVA Department of Drama, and Operations Manager of the Virginia Film Festival. Jenny has a B.A. in Media Studies from the University of Virginia and is a former Film Festival intern.