Virginia Film Festival

Jenny Mays

Managing Director

As Managing Director of the Virginia Film Festival, Jenny supervises full-time and seasonal administrative staff; manages financial and strategic planning; and directs branding and marketing efforts. Since her hire in 2010, she has guided the Festival through a period of rapid growth in revenues, attendance, and staffing. Under her leadership, the Festival has overhauled its organizational chart; expanded its community outreach, DEI, and accessibility efforts; and refreshed its graphic and brand identity.

Jenny has worked for the University of Virginia in arts administration and management for over 20 years in a variety of roles including Strategic Advisor, General Manager, Operations Manager, and Assistant Business Manager. She has a B.A. in Media Studies from the University of Virginia and is a former Film Festival intern.

Jenny also serves as the Managing Director of the Virginia Theatre Festival and UVA Arts Box Office.