36th Annual VIRGINIA FILM FESTIVAL October 25-29, 2023

VFF headshots sept2018 JL-0171

Jenny Mays

Managing Director

As Managing Director of the Virginia Film Festival, Jenny supervises the Festival’s full-time and seasonal staff; directs all branding, marketing, and promotional efforts; oversees the UVA student internship program; and manages the Festival’s financial and strategic planning. Since her hire in 2010, she has guided the Festival through a period of rapid growth where revenues and expenditure budgets have doubled and the number of staff have tripled. Under her leadership, the Festival has overhauled its organizational chart and internship program, invested in new community outreach and audience engagement efforts, and refreshed its graphic and brand identities. Jenny also serves as the supervisor of the UVA Arts Box Office.

Jenny has worked for the University of Virginia in arts management and administration for over 19 years.  Former positions include Strategic Advisor to the Artistic Director (Virginia Theatre Festival); Managing Director (Heritage Theatre Festival); and Assistant Business Manager (UVA Department of Drama). Jenny has a B.A. in Media Studies from the University of Virginia and is a former Film Festival intern.