37th Annual VIRGINIA FILM FESTIVAL Oct 30-Nov 3, 2024

37th Annual VIRGINIA FILM FESTIVAL October 30-November 3, 2024

Fashion Reimagined

Fashion Reimagined FINAL IMAGE Play Button

Part of Fashion Revolution Week
Screening followed by a panel discussion

For Amy Powney, the creative director of Mother of Pearl fashion brand, the fashion industry’s contribution to global waste and pollution has long been unacceptable. Born and raised by environmental activists in rural England, Powney has attempted to redefine the world of fashion by curating a collection of sustainable clothing from field to final product.

This illuminating documentary catches Powney at the height of her career as she sets off on a journey across the world, uncovering dark truths at every level of fashion production, and placing her on the front lines of the ethical fashion movement. Fashion Reimagined captures the story of an industry veteran getting dirty to revolutionize the fashion world at its roots.

After the screening, there will be a panel discussion for Fashion Revolution Week, featuring Linnea Revak (owner of DarlingxDashing Boutique), April Auger (stylist of AP Styled), Annie Drury (owner of Neon Soul), and Gertrude Fraser (UVA Associate Professor of Anthropology). Find out more about their programming of Fashion Revolution Week here.

“Provides edifying insights into the absurdity of current material systems, and hope in the proof that these can be successfully and sustainably deviated from” -Little White Lies

This screening is part of  our 2023 VAFF at Violet Crown series.


Wednesday, April 26


7:30 PM


Violet Crown 5

Film Info

Director: Becky Hutner

Runtime: 100min

Genre: Documentaries

Year: 2022

Country: United Kingdom, USA

Language: English

Featuring: Amy Powney